About Us

PlaySmart is a non-profit 501(c)(3) organization that helps underserved 5th through 8th grade students realize their academic and life potential through sports.

Created in 1997 by group of alumni from Princeton University who wanted to provide athletic opportunities to kids who would otherwise not have them, PlaySmart has been able to raise over $1 million dollars and touch thousands of kids live since its inception.

Since our inception, we have helped thousands of kids throughout the United States by introducing them to sports via sports camps, scholarships, and other activities with a sports theme. Presently, PlaySmart has operations in Denver (CO), Omaha (NE), Rye (NY), Newark (NJ), Oklahoma City (OK), Baltimore (MD), Tampa (FL) and Saint Petersburg (FL) and offers programs such as after school sports, branded enrichment programs, quality coaching, scholarships, as well as partnership, mentorship and volunteer opportunities.

By introducing young people to new possibilities, we hope to broaden their perspective, raise their aspirations and level the playing field for all.

PlaySmart works to level the playing field by offering opportunities and programming that foster positive youth development:

  • Branded Programs (PlaySmart Academy)
  • Scholarships (support of student-athletes to further their development)
  • Partnerships (mini-grants to mission similar organizations, leagues and programs)

Our Mission

PlaySmarts Mission is to help kids reach their academic and life potential through sports.

Our Vision

Americas children will have the necessary skills, abilities and values to be successful academically and in life.

Set the foundation today for healthy development and learning

  • Sport is a powerful social tool, bringing together people from different ethnic, cultural, religious, linguistic and socio-economic backgrounds.
  • Sport plays an important role in improving physical and mental health, and fostering active citizenship and social inclusion.
  • Sport is a good entry-point for the promotion of life skills-based education and healthy lifestyles, including the values of physical fitness, proper nutrition and how to make choices that positively impact health.
  • There is evidence that sport and play enhance child development and learning and encourage better academic performance.
  • Sport is a powerful social tool, bringing together people from different ethnic, cultural, religious, linguistic and socio-economic backgrounds.
  • Sport encourages and improves physical fitness and reduction of childhood obesity: Childhood obesity is one of the most serious public health challenges of the 21st century.
  • According to the World Health Organization (WHO), physical inactivity is the fourth leading risk factor for global mortality. Evidence shows that regular participation in appropriate physical activity and sport provides all people, regardless of ability, with a wide range of physical, social and mental health benefits.
  • Sport offers opportunities for the development of peer leaders.
  • Sport increases self-esteem among adolescent girls and provides opportunities for the advancement of girls in the face of gender-related barriers.
  • Sport can build community, aid conflict resolution and foster mutual understanding and peer support among groups in past or present conflict.
  • Sport can be used to promote a safe and protective environment for children and to teach young people how to solve conflict in a non-violent manner.
  • Sport activities can be low-cost and utilize locally-available resources.

E-mail: info@playsmart.org | Address: 695 Central Ave. | St. Petersburg, FL 33701 | Phone: 800-970-8184